Англо-русский экономический словарь.
Recency, Frequency, Monetary Value - RFM — A marketing analysis tool used to identify a firm s best customers by measuring certain factors. The RFM model is based on three quantitative factors: Recency How recently a customer has made a purchase Frequency How often a customer makes a… … Investment dictionary
RFM (disambiguation) — RFM may refer to: *RFM, Recency, Frequency, Monetary Value *Reduced Function Mode of Windows Vista *Relative Formula Mass, also known as Molar mass *Remote File Management in connection with OTA … Wikipedia
RFM — is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail.RFM stands for *Recency When was the last order?… … Wikipedia
Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… … Wikipedia
CLV — [от англ. Customer Lifetime Value пожизненная стоимость потребителя, ценность клиента для бизнеса] текущая ценность вероятной будущей чистой прибыли, которую ожидается получить от конкретного клиента за все время его жизни, показатель «ценности… … Маркетинг. Большой толковый словарь
